View Post

How to Effect Loyalty in the New Workforce  

It used to be obvious why employees felt disloyal to their companies.  Autocratic management, insufficient support, and hatchet-style layoffs led to a lack of trust – a foundational principle of loyalty.  But today, the best companies with top-notch pay, benefits, and training investments are finding a younger workforce less loyal, less trusting, and more willing to bail for higher pay, work-at-home, or …

View Post

An Easy Formula for Writing Winning Employee Value Proposition Statements 

Have you ever looked at your company website career page and wondered why it wasn’t doing its job attracting quality candidates?  Could it be because your employee value proposition is missing, and you are not communicating your unique edge in today’s competitive hiring market?   Marketing is not just for customers A foundational principle of marketing is the value proposition.  It describes a product or service’s …

View Post

When Job FOMO Gets Real!

Were you one of the 467,000 who decided they were not going to miss out on a plum job in January?  If so, congratulations on your workplace reentry!   However, if you are one of the unemployed 6.5 million thinking about reentering the workforce, FOMO is here!  But there is still time to beat the crowd, leverage your skills and talent, and snag that once-in-a-lifetime …

View Post

Stop, Think, and Plan Before Mandating a Coronavirus Vaccine!

Finally – the long-awaited fix for the devastating COVID-19 is here!  Businesses large and small are breathing a collective sigh of relief with the hope that when all their employees are inoculated, everyone can get back to congregating and collaborating in person.   You might be writing that company-wide memo even now, telling people how, when, and where to get …

View Post

The Best Way to Avoid the Consequences of Misclassifying Workers

Tempted to fill a labor gap with a contract worker?  Here’s what you should know before you do: In 2019, California passed Assembly Bill 5 (AB 5 to) to reclassify freelance workers as employees rather than independent contractors.  However, app companies, citizens, and many contract workers revolted, launching one of this year’s most expensive ballot measures – Proposition 22.  Prop …